Sony is recently launched lot of product in the gesture control mechanism.Play station and other video games which is coming in the way of Gesture controls.So again Sony got new patent which is interactive advertising on the network connected devices. Sony came with the good idea of next generation publishing ads across all the networks which is connected to all the companion devices like smartphone and tablets.The purpose of the patent is ads should more interactive.Also this allows to application to add the interested apps based on the interested apps ads will be displayed.These are the smart tricks in the adverting industry. Sony will do the good business based on these ads.Lets wait and watch.
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